3 Hospital Apps Features Which Proof That You May Miss Many Potential Customers Right Now

Each year, more medical organizations invest significant amounts of resources in the development of mobile solutions.

According to Research Beam, the global mobile health market will reach $58.8 billion by the year 2020.

This shows that increasing numbers of healthcare business executives understand the usefulness of mobile apps.

However, even if your hospital already uses a corporate mobile solution, there is still a chance that you are missing out on many potential customers.

The data from an Accenture report confirms that U.S. hospitals engage only two percent of patients via mobile solutions, putting about $100 million in annual revenue per hospital at risk.

In this article, we will explain why hospitals may implement mobile apps. We will also tell you what features you can add to your corporate app so that your hospital can attract the maximum number of clients.

Why Hospitals Implement Mobile Apps

There are two solid reasons.

They later use this data to improve customer service and increase the effectiveness of their marketing efforts.

Ricoh Americas Corporation states that the 74% of hospitals that use mobile devices to gather medical data are more efficient than the ones that don’t.

  • Many hospitals may use mobile apps to reduce the risk of the wrong diagnosis

Using mobile solutions, physicians are able to receive accurate reports about their patients’ health conditions, which helps doctors prescribe the most relevant medicine with the right dosage and chemical components.

These days, physicians even can store patient data using cloud technologies. In this way, a hospital’s staff can keep a record of their patients in a more precise way and reach important data without mistakes.

Here Are 3 Hospital App Features That Can Help You Get More Customers

1. Online booking

Every year, more and more patients book meetings with doctors via mobile applications.

According to Accenture, by 2019, 64% of patients will book appointments online.

Source: formocks.com

Without this feature, your hospital may lose hundreds or even thousands of potential customers.

2. Medication reminders

Most patients choose hospitals with better reputations and customer feedback. In this sense, they behave like typical consumers.

Bright Local says that 60 percent of consumers need to read four or more reviews before forming an opinion.

For hospitals, one of the best ways to improve customer feedback is to cure more patients.

To do this, they can implement medical reminders in their corporate mobile apps.

Source: digitalpharmacist.com

A study published by Heart confirmed that patients assigned a smartphone app for medication reminders demonstrated greater adherence than those who didn’t.

Medical reminders help you increase the chance that all your patients will be cured, thereby improving the reputation of your hospital. This will help attract more potential customers.

3. Electronic prior authorization

Prior authorization is the process by which health payers confirm a specific treatment for some patient.

The main problem with this process is that treating physicians have to fill out a great deal of paperwork, and the insurer then processes it.

Insurers require prior authorization for treatments, as they want to make sure patients really need the treatment the doctor is prescribing.

Although most payers eventually confirm patient treatments, prior authorization delays the treatment process, which, at best, can be exasperating for patients and doctors.

The American Medical Association states that 92% of healthcare experts think lengthy prior authorization protocols have impeded timely patient access to treatment and harmed patient clinical outcomes.

Thus, these long wait times have real negative impacts on patient health and experience.

Often, this can even make hospitals lose significant amounts of customers, says the American Medical Association.

According to their data, 78 percent of providers noted that their patients sometimes, often, or always abandon treatment protocols if they have to wait for prior authorization clearances.

Your hospital may consider an app feature such as electronic prior authorization, which can make the paperwork less onerous for your staff and speed up the authorization process.

With this feature in the corporate mobile app, you can even position it as your competitive advantage over other hospitals.


Many business executives understand that mobile apps can help hospitals to increase profits and staff productivity as well as improve service.

Even if your hospital possesses a corporate mobile solution, you still cannot be sure that you are not missing a large number of potential customers.

In our article, we have listed three functions that will help your application to become even more valuable. All of them may help you to attract potential customers one way or another.

Here are these features:

  1. Online booking
  2. Medication reminders
  3. Electronic prior authorization

If your hospital mobile application does not contain these features, you should consider implementing them.

Provided that you want to learn how to implement these functions as quickly and efficiently as possible, you can contact our experts, and they will help.

Also, if your hospital does not yet have a corporate mobile solution, our specialists will tell you where to start.

What features of your hospitals’ corporate mobile app do you consider the most effective in attracting potential customers?

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