How Voice Technology Reshapes Business World in 2019

Raise your hand if you’ve never used speech-recognition technology. Is that even possible in the 21st century? Highly unlikely.

Statistics suggest that 4.43 billion people possess a mobile phone, and 58% of mobile searchers use voice search at least “sometimes.”

This technology has transformed the way we communicate and allows us to carry out many varied tasks.

Let’s recall voice helpers such as Siri, Alexa, Cortana or Google Assistant.

How many times have you asked them to set an alarm, turn on a particular song, check the weather forecast or just order a pizza? How many times have you used your voice just to learn something?

Cnet Magazine has determined the primary activities done by using voice technology:

activities while using speech recognition technology

Why Do People Like Using Voice Technology?

First, there’s a human factor called laziness.

Voice search is much faster than typing for most people. It saves time.

The senior training manager at Microsoft, Purna Virji, has found that the average person can speak 100-150 words per minute but can type only 38-40 words.

Secondly, it’s fun. It’s entertaining to press a button, voice your wishes, and repeat as often as you want — especially if the results are accurate and customized to your preferences with voice matching.

Over recent years, voice systems have become more sophisticated, growing from simple voice commands into complex ecosystems of applications and interactions.

Voice technology provides personalized results and reduces the time otherwise spent on typing in questions and commands.

How can it be used?

You can use voice technology for search queries, to make payments, to launch programs, and to obtain services such as shopping, food delivery, and making reservations.

Voice technology has become more accurate and more flexible when it comes to predicting human behavior. The ability of devices to observe and interpret human language is growing quickly.

With the increasing implementation of Artificial Intelligence, the way we interact with devices will expand in innovative and exciting ways in years to come.

To provide up-to-date products that adjust to fast-moving trends, business owners should be aware of specific features that will change the face of their industry.

Voice Technology Will Be a Major Factor on These Industries

1. Automotive

in car speech recognition technology

Voice technology is expected to really take off in this industry in 2019. In-car speech recognition will allow drivers to do more during a ride without taking their eyes off the road.

Advanced technologies, including face recognition, voice recognition, and biometrics have been successfully integrated into the automotive design.

Voice technology can remove the distraction of looking at your mobile phone. The National Safety Council reported that mobile phone use while driving leads to 1.6 million crashes each year. Approximately 390,000 injuries happen each year from accidents caused by texting while driving.

So, it’s not a stretch to say that voice technology can literally save lives.

You can voice a wide variety of functions in a properly equipped vehicle: find directions, send emails, make phone calls, adjust the temperature, change the radio station or play a favorite playlist.

Car manufacturers have also announced new voice assistant features, with Google and Amazon competing to implement their voice assistants in our cars.

This technology will really change the nature of the journey.

2. Smart Homes

smart homes

Smart-home technologies become smarter and more advanced every year.

You can simplify many processes running in your home by implementing voice technology.

You can take control of various household appliances as well as music equipment, lighting, temperature, door locks, window shades, and more.

Voice assistant devices allow the residents of a smart home to implement all kinds of functions simply by speaking.

Soon we will be able to conduct a kind of conversation with our refrigerators or microwaves, ask our fitness trackers questions, and talk to our TVs.

Consumer Intelligence Research Partners reported that there were 5 million home automation devices in use in 2016. By the end of 2017, Google and Amazon together had sold 27 million devices.

It’s expected these home assistants will eventually become ubiquitous.

3. Marketing

marketing uses speech recognition technology

Fifty percent of all Internet searches will be voice searches by 2020, according to comScore.

Voice technology implementation presents some challenges for marketers, who may find they need to scrap some of their best-working strategies and reconstruct them from scratch.

Voice technology will change search behavior. Juniper Research estimated that voice-based ad revenue could reach $19 billion by 2022 because of the growth in voice search apps on mobile devices. Mobile voice apps let people multitask and search on the go.

This helpful tool will be able to collect information about users’ activity to discover their preferences and wishes. After that, this information can be applied to creating analytics reports or conducting research.

It will require efforts to change strategies, but doing so will open many new opportunities for wooing clients and launching individual campaigns.

Most people using voice search want to get how-to advice. That is why marketers are wise to offer life hacks instead of sales pitches.

When talking to devices, people tend to use full sentences. Focusing on long-tail keywords can bring better value in this case.


Many industries try to implement voice technology into their businesses to beat their competitors. What impact can it have? Just look around and you will find the answer to that question.

Statistics show that voice will inevitably replace text as the main means of conducting searches. Businesses related to the automotive industries, smart homes and marketing will benefit most of all from voice technology in 2019.

Be ready for the coming voice revolution!

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