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Marketing Automation System
SENLA team has created a marketing automation system from scratch for a large private airline in Russia. The final solution represents a system for controlling all marketing processes across various departments and offices of the company. It is similar to the CRM system that can be customized and extended to specific directions according to the Client's requirements and needs.
The decentralized activity of the marketing department and lack of a system.
The Client, a large private airline in Russia, has a collection of marketing materials, such as physical media, souvenirs that they provide at the airport to employees and guests, as well as banners, promo videos, and advertising. Previously the marketing department used a vendor CMS and various management tools, as well as multiple internal tools for registering and authorizing users and managing their rights. This approach made the project activity management complicated and increased the chance of human errors, information loss, and decreased department productivity.
The final solution is a content management system that:
Works with processing user requests to files and levels of access
Simplifies content strategy creation and project management
Allows to prioritize tasks by complexity, importance, and urgency
Contains a set of templates for creating tasks according to standard processes
Enables commenting on files and discussing them between members of the department
Allows to achieve complete transparency of activities
Includes a database for storing, replicating, and archiving files
The Client is able to centralize the work of the marketing departments and control all marketing campaigns of the company.
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