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Marketing Automation System

All Cases

Marketing Automation System

Industry

Marketing

Services

UX/UI Development, Backend, Frontend

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Project Overview

SENLA team has created a marketing automation system from scratch for a large private airline in Russia. The final solution represents a system for controlling all marketing processes across various departments and offices of the company. It is similar to the CRM system that can be customized and extended to specific directions according to the Client's requirements and needs.

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Challenge

The decentralized activity of the marketing department and lack of a system.

The Client, a large private airline in Russia, has a collection of marketing materials, such as physical media, souvenirs that they provide at the airport to employees and guests, as well as banners, promo videos, and advertising. Previously the marketing department used a vendor CMS and various management tools, as well as multiple internal tools for registering and authorizing users and managing their rights. This approach made the project activity management complicated and increased the chance of human errors, information loss, and decreased department productivity.

Solution

The final solution is a content management system that:

01

Works with processing user requests to files and levels of access

02

Simplifies content strategy creation and project management

03

Allows to prioritize tasks by complexity, importance, and urgency

04

Contains a set of templates for creating tasks according to standard processes

05

Enables commenting on files and discussing them between members of the department

06

Allows to achieve complete transparency of activities

07

Includes a database for storing, replicating, and archiving files

Team

01

Solution Architect

01

BA

01

SA

03

UX/UI Designer

09

Backend Developer

06

Frontend Developer

03

Quality Assurance

02

Project Manager

01

DevOps

Tech stack

Hibernate

Java

Minio

PostgreSQL

Spring

Spring Boot

Spring Data

React

Results

For top managers:

  • Facilitation system for organizing and managing project workflows.
  • Quick top-level access to all projects that are in their area of ​​responsibility.
  • Full control of tasks execution speed, information on potential downtimes
    in departments, and additional resources needed.
  • Access to task templates for speeding up the projects’ creation.

For mid-level managers:

  • More effective and transparent management of all employees within the department.
  • An easy and intuitive flow control system.
  • A tailored weight system of tasks prioritization.
  • Live access to the information about the occupancy of employees.
  • Control over creative teams
  • Control over vendors

For performers:

  • Convenient access to all the internal tools.
  • Centralization of existing and potential tools for productivity improvement.
  • Storage of all the materials they produce inside the same system.
  • Possibility to view materials that are already attached, leave comments, and invite other participants for discussion.

For external specialists:

  • Simplified involvement in the project.
  • Immediate access to a specific task, tools for implementation, and stakeholders’ contact information.
  • Simplified involvement in the project.
  • Simplified involvement in the project.

For the technical team:

  • An optimized process of storing and creating backups of the entire repository.
  • A new panel for dynamic access development for employees, both internal and external, to certain parts of the system.
  • Two storage locations: a database for storing user data on projects, and a distributed file storage that allows information to be replicated and archived.
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Outcomes

The Client is able to centralize the work of the marketing departments and control all marketing campaigns of the company.

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