Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of healthcare and agriculture. The company focuses on developing innovative products, and finding solutions to some of the major challenges of our time, such as improving the quality of life for a growing population, and preventing, alleviating and treating diseases.
Hosting events for partners, doctors and researchers is one of the marketing tools that Bayer uses to establish itself as an industry leader. There are hundreds of events held every year for thousands of attendees. How do you manage such a complex process spread among multiple departments?
The old solution was barely working, it was a mix and match of outdated apps that would overlap in functionality, but wouldn’t be flexible enough to fit the current business processes. Nobody in the company liked using the current set of tools, the budget was growing out of proportions and there was little collaboration and communication between the teams involved. It was time for a change.
When Bayer came to us with an idea of developing an event management solution, it was just that – an idea. There were vague requirements and the scope of work was not clearly defined.
We had the necessary experience in business analysis to combine requests from various departments and build a unified solution that would make everyone feel included. We also impressed Bayer by having a business analyst with PhD in Pharmaceutical, improving our communication by speaking the same language our clients used every day.