Startup connects physical and digital worlds with a solution far ahead of its time

Help Banx.one validate their idea of connecting real estate investment with a digital estate security platform built on top of blockchain technology.

SENLA developed a digital asset-backed global trading platform to enable easier access, transparency and liquidity to real estate investments.

Banx.one successfully validated their idea and vision of connecting the physical and digital worlds by offering investors a variety of revenue streams with fractional and tradable real estate investments.

Banx.one was a bootstrapped international startup, based in Israel.

Its mission was revolutionary – open up the world of real estate investment to millions of new investors. It combined the world of fractional digital ownership with the physical world of real estate, creating a new financial instrument that was more democratic, transparent and accessible.

Traditionally only available to institutions and the wealthy, Banx.one had a simple idea: mint new crypto currency for each physical real estate property.

We met with Vadim, Banx.one CEO for a few rounds discussing our experience working with blockchain technology, ideating the architecture of the solution and building rapport. After a few days of intense collaboration Vadim decided to go with SENLA: we had the necessary experience, would cut the costs more than in half and, most importantly, we were as interested in seeing the project succeed as his team was.

After the architecture of the solution was laid out, we started working on software design, development and testing. Banx.one had a product development team in-house in Israel, but needed an R&D partner.

There were several modules we needed to develop and test and tie them into one system: 

The project had to integrate well with many 3rd party systems, especially with Identity Verification systems. Each Seller and Buyer would go through automatic and manual ownership verification processes, making sure that a participant is real, their credit score is satisfactory and source of capital is clean and transparent.

We released the first version after 4 months and continued development of additional features for another 8 months. It allowed Banx.one to test and validate the idea and the MVP with a major consulting agency that gave the project the green light.

Unfortunately, shortly after finishing the project, the US government passed new legislation targeting our client’s innovative idea, killing it swiftly.

Although the project was short-lived, our team brought Banx.one's dream into reality and made it possible for them to test and validate the cutting-edge idea.

We discovered new services we could offer to our clients, such as DevOps and CI-CD. We successfully adapted our established processes to match the speed and agility of Banx.one’s team.

The client liked our two-weeks agile sprints with Friday demos and kept this cadence for the duration of the project.

The solution passed an external audit by a major consultancy firm and was set to launch as a preview to a limited audience of investors and sellers.

Every startup comes with its own risks, but without bold new ideas we would never have conveyor belts or shipping containers. Each of these innovative ideas took decades to become the norm and was opposed left and right.

It is the vigor of a creator, the vision and luminosity of the mind that powers up extraordinary new products, services or processes. SENLA helps innovators bridge their ideas with reality, and we are proud to have worked on this project together with Banx.one.